For weeks now, I’ve been playing the free trial version of Flood-It! – developed by LabPixies – on the iPhone. It’s a simple puzzle game where the goal is to try to fill up the entire multi-colored board with one single color. This is accomplished by simply choosing a certain color, which then spreads out into all connected squares of the same shade, and the goal is to have the whole board filled this way within 22 moves.
The nature of the game is deceptively simple and surprisingly addictive. When first approaching Flood-It!, it is all too easy to feel like solving the randomly generated puzzle before you will be a slam-dunk, and that you’ll easily burn through this game and forget about it in no time. But that has proven to be anything but the case as time has gone on.